“The simplest definition of design is how you treat your customer. If you acknowledge their intelligence, and treat them well from an environmental, emotional, and aesthetic standpoint, you’re probably doing good design.”
Yves Behar is founder of the San Francisco design studio, fuseproject. Yves is focused on humanistic design and the "giving" element of his profession, with the goal of creating projects that are deeply in tune with the needs of a sustainable future, connected with human emotions and that enable self-expression. His clients include Coca-Cola, Swarovski, BMW Mini, slice, Herman Miller, Y Water, and many others. For Nicholas Negroponte's One Laptop Per Child (OLPC) organization, fuseproject designed the world's first $100 "XO" laptop aimed at bringing education and technology to the world's poorest children. Yves' commercial projects set out to be equally impactful as exemplified by the Herman Miller LEAF Lamp, the Aliph Jawbone and, most recently, Y Water. Yves' work has been the subject of two solo exhibitions and resides in the permanent collections of international museums worldwide, including the MOMA, the Musee d'Art Moderne/Pompidou Center, the Chicago Art Institute and the Munich Museum of Applied Arts. In addition to his responsibilities at fuseproject, Yves has taken on creative, business-partner roles at Aliph Jawbone and other client-companies.