“The simplest definition of design is how you treat your customer. If you acknowledge their intelligence, and treat them well from an environmental, emotional, and aesthetic standpoint, you’re probably doing good design.”
Yves Béhar is a design entrepreneur who believes that product, digital and brand design are cornerstones of any business. He is the founder of fuseproject, the San Francisco and New York based design and branding firm he established in 1999. He is also Chief Creative Officer at Jawbone, where for the last 10 years his products, brand and communications work has made the company a leader in wearable and audio consumer electronics. His other collaborations with renowned partners such as Herman Miller, GE, Puma, PayPal, SodaStream, Samsung, Issey Miyake, Prada and many others have received international acclaim. Béhar's works are included in the permanent collections of museums worldwide, and he is a frequent speaker on design, sustainability and business topics.