"Don’t think of a brand as a logo, a product, or a campaign. Think of it as a relationship. Relationships are based on trust. Trust is earned through honest and consistent experiences."
Over the last 25 years Alfredo Muccino has built a reputation for delivering innovative design and brand strategy expertise to some of the world's best brands. Today he is chief creative officer for Liquid Agency and has worked on significant brand strategy assignments and major product launches for companies such as Ask, Intuit, LSI, Microsoft, Seagate, Sony, Plantronics, and Visa. The collections Alfredo has designed are sold worldwide, and have been featured in Martha Stewart Living, InStyle Magazine, Interior Design, Home & Garden, Elle Decor, WallPaper and other publications.
Alfredo’s design work has been recognized by some of the world's most prestigious design organizations. He has received awards from the American Institute of Graphic Arts, the Western Art Directors Club, the Society of Publication Design, the Society of Business Communicators, American Corporate Identity, and many others.
He has been a featured speaker on the subject of branding and design at San Jose State University, the University of California Santa Cruz, the Software Publishers Association Conference, the In-Store Marketing Institute, and has lectured across the U.S. on brand development for the Business Marketing Association.