President & CEO
As the founder, TJ Scimone is responsible for Slice's day-to-day operations, as well as leading the company's product development efforts. He founded Slice in 2008 as a way to help fund long-term care for his son, Alex, who is autistic, and donates a minimum of 1% of all Slice product sales to help fund autism research. Prior to Slice, TJ founded Private Label, an industry leader in promotional marketing, negotiating the company's partnership with Mars M&M and Jelly Belly Candy Company, and later spinning off the successful web-based customization portal www.MyJellyBelly.com A lifelong entrepreneur, TJ founded his first company at the age of 14 to create software for personal computers.
Chief Branding Officer
As the Chief Branding Officer for Slice, Alfredo oversees the brand's strategic direction and creative execution. Alfredo works collaboratively with TJ Scimone – Slice's founder and CEO – and offers his advice on issues that include strategic partnerships, product development, distribution strategies, integrated marketing programs, and more.
Over the last 25 years Alfredo Muccino has built a reputation for delivering innovative design and brand strategy expertise to some of the world's best known brands. Besides his role at Slice, Alfredo is also the founder and the Chief Creative Officer at Liquid Agency — one of the preeminent branding firms in Silicon Valley. Over the years Alfredo has worked on significant brand strategy assignments and major product launches for companies such as Adidas, Cisco, HP, Intel, LSI, Microsoft, Seagate, Sony and Visa.
Director of Industrial Design
In his role as Director of Industrial Design at Slice, Scot Herbst provides leadership to the development of the industrial design language for the company's products. An extremely versatile designer, Scot Herbst searches for authenticity in objects that foster deep consumer connections. His holistic approach to form, brand and retail have been granted numerous awards from RedDot and the International Design Excellence Awards. Scot has created products for fortune 100 hundred brands and small to mid-size entrepreneurial startups.
Scot is also the founder of Herbst Produkt, a thriving design studio whose clients include Crate & Barrel, Home Depot, Husky, Green Toys and more.